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大酒店(00045.HK):冀轉型為渡假型物業 考慮「資產效益」增長模式
大酒店(00045.HK)新任行政總裁胡偉成(Benjamin Vuchot)接受報章訪問時表示,半島品牌本身具備強大優勢,在現有市場定位穩固,但目前仍以城市型酒店為主,賓客希望品牌能陪伴他們前往更多地方旅行,包括渡假村、滑雪場、遊艇等,故集團開啟新可能性,將拓展服務範圍及多元化產品,逐步擴闊至更均衡的渡假型物業。胡偉成提到,集團積極考慮轉向「資產效益」(a...
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大酒店(00045.HK):冀轉型為渡假型物業 考慮「資產效益」增長模式
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大酒店(00045.HK)  -0.050 (-0.842%)   新任行政總裁胡偉成(Benjamin Vuchot)接受報章訪問時表示,半島品牌本身具備強大優勢,在現有市場定位穩固,但目前仍以城市型酒店為主,賓客希望品牌能陪伴他們前往更多地方旅行,包括渡假村、滑雪場、遊艇等,故集團開啟新可能性,將拓展服務範圍及多元化產品,逐步擴闊至更均衡的渡假型物業。

胡偉成提到,集團積極考慮轉向「資產效益」(asset right)的增長模式,增加合作夥伴關係,減少直接持有資產。他解釋,由於酒店業資本密集,建造酒店需大量資金,而「資產效益」概念介乎重資產與輕資產之間,即在新酒店開發中仍投入部分資金,保持「利益攸關」,並與合作夥伴建立更緊密合作,既能釋放更多能力與機會,又能加快拓展。

房價策略方面,胡偉成認為,現時酒店業價格透明度高,集團採用動態定價方式,以確保品牌定位及完整性,並透過收益管理與科技合作,確保合理房價,同時提供超越期望的服務。近年出現新的「商務+休閒」旅遊趨勢,半島酒店亦積極迎合市場需要,提供長住優惠,房間設計更適合辦公,並加強科技應用,例如接送車輛提供無縫Wi-Fi連接,提升整體入住體驗。

香港市場方面,胡偉成坦言本港酒店業競爭加劇,但半島酒店保持領先地位,他對奢華酒店前景持正面看法。他又指旅發局積極開拓新客源,訪港國際旅客增加,有利於旅遊、酒店及餐飲業,亦讓香港重返國際舞台。去年公司每可供出租客房收入(RevPAR)增13%,反映香港城市活力重振,接下來有藝術周、七人欖球賽及金融會議等,均令城市充滿生機,酒店業亦因此受益,期望能與盛事有更多積極合作,打造吸引海外旅客的綜合方案。(ss/a)(HK stocks quote is delayed for at least 15 mins.)

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