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CN State Media Suggests Demand & Supply Side Actions to Boost Cultural Tourism Consumption
According to an article published by The Economic Daily, a Chinese state media outlet, the tourism industry has formed the world's largest domestic tourism market, and has beco...
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CN State Media Suggests Demand & Supply Side Actions to Boost Cultural Tourism Consumption
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According to an article published by The Economic Daily, a Chinese state media outlet, the tourism industry has formed the world's largest domestic tourism market, and has become the largest source country and major destination for international tourism. Tourism is increasingly becoming an emerging strategic pillar industry and an industry of livelihood and happiness with distinctive characteristics of the times, and its role in driving the national economy is gradually becoming more prominent.

However, there are still some problems that need to be solved in the consumption of culture and tourism. For example, the implementation of relevant policies is not in place and the effect is not obvious enough. In the face of diversified demand, there is an imbalance in the supply and demand of quality cultural tourism products and services. There is serious homogenisation of cultural tourism projects, insufficient excavation of cultural content and a lack of effective marketing strategies.

The article pointed out that the government should strengthen policy coordination, optimise the layout of the cultural tourism industry, increase policy and funding support for the industry's infrastructure, and take transport infrastructure and tourism service facilities as important tools to boost the development of regional tourism to a new level. The government should also promote actively the standardisation of the cultural tourism industry, providing quality support and standard guidance for the high-level integration of culture and tourism, and effectively meeting the higher cultural tourism consumption demand of the people. Tax policies favourable to the development of the cultural tourism industry can be introduced, encouraging enterprises to invest in it.

The article also mentions the importance of accelerating the release of cultural tourism consumption demand, so that residents can consume, are willing to consume, and dare to consume, with solid promotion of cultural projects for the benefit of the people.

To that end, possible works include issuing cultural tourism vouchers, expanding the supply of quality cultural tourism products, and paying attention to and satisfying the cultural tourism consumption needs of different groups. The consumption environment can be optimised by improving the credit system of the cultural tourism market and implementing the production safety responsibility system. Innovation in cultural tourism products and services shall be promoted to transform consumption in this sector into incremental economic development.

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