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<Research> M Stanley Cuts SAMSONITE (01910.HK) TP to HKD21 on High Oil Prices
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M Stanley issued a research report stating that persistently high oil prices pose major pressure on SAMSONITE (01910.HK), affecting air travel demand and consumer purchasing power. The broker expects the companys sales growth this year to be more moderate, with net profit margin also under pressure, but believes efforts to promote the Tumi brand and marketing initiatives will gradually yield results. The broker lowered the TP for SAMSONITE from HKD26 to HKD21.

The broker explained that if oil prices remain elevated, rising air ticket prices are expected to have a lagged impact on air travel demand. Coupled with intensifying inflationary pressure that may weaken discretionary spending, related risks could become more evident in 2H26, the traditional peak travel season. Meanwhile, the company continues to actively implement expansion measures, with advertising, promotion and distribution costs expected to remain at relatively high levels. M Stanley cut its sales forecasts for SAMSONITE for 2026 and 2027 by 3% and 2%, respectively, while EPS forecasts for the same periods were lowered by 19% and 16%. (ad/u)

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