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Taobao Instant Commerce Switches on Orange Initiative 2.0, Ramps up Efforts to Upgrade Rider Protection
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Taobao Instant Commerce held its inaugural City Rider Festival and announced the launch of Orange Initiative 2.0, further ramping up efforts to comprehensively upgrade its rider protection and career development system.

The Orange Initiative was jointly launched by BABA-W (09988.HK), Ant Group and more than 20 affiliated brands, focusing on rider protection, incentives and development.

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Key measures include strengthening rider protection, enhancing incentives for charitable acts, providing additional assistance to riders in need, and increasing support for riders and their children's education.
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