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<IPO> Proya Cosmetics Re-files Application with HKEX (00388.HK) for H Share Listing
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Mainland cosmetics company Proya Cosmetics has once again submitted a listing application to HKEX (00388.HK), planning to issue H shares and list on the Main Board. The funds raised are intended for research and development innovation, brand building and channel expansion, intelligent manufacturing upgrades, potential investments and acquisitions, and replenishment of working capital.

The prospectus shows that, in terms of retail sales in 2025, Proya Cosmetics ranked fifth among the top five groups in the mainland cosmetics industry, with a market share of 1.5%. Since 2021, it has been the largest domestic cosmetics group in the mainland for five consecutive years.

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Financially, Proya Cosmetics recorded total revenue of approximately RMB10.597 billion in 2025, with net profit of approximately RMB1.543 billion and a gross margin of 73.3%.

In terms of business structure, the core brand PROYA contributed 72.6% of revenue, color cosmetics brand TIMAGE accounted for 11.9%, and personal care brand Off&Relax represented 7%. Online sales channels accounted for as much as 95.6% of total revenue.

According to the information, Proya Cosmetics first submitted its Main Board listing application to HKEX on October 30 last year, with CICC and UBS Group acting as joint sponsors. (ta/w)

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