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<Research>BOCI Maintains Baidu (BIDU.US) TP at USD172, Expects 1Q Total Revenue to Fall 4% YoY
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BOCI issued a research report forecasting that Baidu (BIDU.US) will chart a 4% YoY decline in total revenue for 1Q26. Among its segments, the AI business is expected to remain strong, while the traditional advertising business will continue to face pressure.

The broker expected Baidu to execute a consistent AI strategy this year and to continue making necessary AI investments in a sustained but prudent manner, thus leading to solid AI powered growth momentum.

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Together with the stable operations of its autonomous driving business, the broker maintained its Buy rating on the company and kept its target price unchanged at USD172.

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