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Italy Launches Antitrust Probe into Booking.com
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Italy's competition regulator has launched an investigation into Booking.com, a unit of Booking Holdings (BKNG.US), alleging that it may mislead users into paying higher fees.

According to the company's website, Booking.com operates a "Preferred Partner Program" under which accommodation providers meeting certain eligibility criteria receive greater visibility in search results and a special endorsement badge on their property pages in exchange for a slightly higher commission.

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Antitrust officials stated that the way participating providers are presented on the company's platform, combined with the quality claims made by Booking.com, could mislead users into booking higher-priced accommodations.

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This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation.
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