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<Research>Haitong Int'l Forecasts BIDU-SW's 1Q Core Adj. Operating Profit to Fall 23% YoY
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Haitong International has issued a research report forecasting that BIDU-SW (09888.HK) will record a drop of 2% YoY or 5% QoQ in 1Q26 core business revenue to RMB24.9 billion.

Specifically, BIDU-SW's core advertising revenue is expected to decline by 20% YoY or 15% QoQ, while AI cloud business revenue will grow by 45% YoY. Core adjusted operating profit should slip by 23% YoY to RMB3.8 billion, implying an operating margin of 15%.

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