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Founder Wang Ning: POP MART In Pursuit to Seek IP Application Expansion to More Fields
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Wang Ning, the founder and CEO of POP MART (09992.HK), disclosed that the company is in pursuit to expand the application scope of its IP from toys to more fields to create a more sustainable brand series, CCTV reported. Wang stated that POP MART's IP is not limited to toys and can extend to areas such as theme parks, video content, and desserts. The company has established a more sustainable IP management approach, and at this juncture, its popular character Labubu is "well-positioned" to further enrich its IP content. POP MART is collaborating with Sony Pictures to produce a film featuring Labubu as the main character, promoting the character's extension from product sales to broader content and experience fields. Wang mentioned that the film could stretch to theme parks and derivative products in the future. AASTOCKS Financial News Website: www.aastocks.com |
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