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Xiaomi Gearing Up for Complex Overseas Car Expansion, Says Lu Weibing
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Lu Weibing, partner, president, and head of the mobile division at XIAOMI-W (01810.HK), noted that while Xiaomi's cars have not officially entered Europe, their brand recognition and user awareness are already very high, given that many Europeans would purchase their cars in China and register them locally through customs clearance. Lu also mentioned that exporting cars overseas is a complex process involving numerous certifications, local adaptations, and compliance issues. Xiaomi's team is currently making intensive preparations, adhering to the timeline for car sales in Europe by 2027. AAStocks Financial News |
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