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WeChat Report: Offline Transactions in Travel & Lifestyle Entertainment Grow 20%+ YoY During Spring Festival
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According to a data report released by the WeChat team for the 2026 Spring Festival, offline transaction volumes in travel and lifestyle entertainment rose by more than 20% YoY during the Spring Festival. Meanwhile, gifting through WeChat Mini Shops emerged as a popular trend for Spring Festival celebrations among netizens, resulting in a fourfold increase in the average daily gift orders received by those shops compared to pre-festival levels. AAStocks Financial News |
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