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<Research>UBS Lifts Alphabet (GOOGL.US) TP to US$348, Keeps Neutral Rating
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The return on investment for Alphabet (GOOGL.US)'s capital expenditure in GenAI is accelerating growth, and customer demand for cloud services is also increasing, UBS issued a research report saying.

This suggests that the Company's advertising revenue in 2026/ 2027 will increase by approx. US$5 billion/ US$6 billion, while the growth rate of cloud business revenue was even faster, with an increase of about US$19 billion/ US$23 billion, respectively.

Related NewsJPM Reiterates Alphabet (GOOGL.US) Overweight Rating, Elevates TP to US$395
Therefore, the broker kept rating at Neutral on Alphabet to balance risk and return, but lifted its target price from US$345 to US$348, equivalent to a projected full-year PE ratio of 26x.
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