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Wang Ning: POP MART's Success Lies in 'Restraint'; Introduction of Blind Boxes Based on Consumer Mentality
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Wang Ning, Founder of POP MART (09992.HK), said in an interview with Xinhua News Agency aired today (23rd) that the introduction of blind boxes took consumer mentality into consideration.

Wang emphasized that POP MART's approach differs from its competitors, stressing that the Company's success lies in 'restraint.' POP MART says ‘no’ far more often than it says 'yes,' steadfastly avoiding excessive store expansion, refraining from building additional theme parks and steering clear of indiscriminate collaboration & partnerships.

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Compared to century-old enterprises like Walt Disney (DIS.US), POP MART is still just a 'youngster,' with a long journey ahead, he added. IP companies must navigate numerous cycles, and he believed that the global IP industry is one of longevity.
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