Latest Search
Quote
| Back Zoom + Zoom - | ||||
|
<Research>M Stanley Lowers Baidu (BIDU.US) TP to USD130; Core Advertising Biz Bottoms Out Last Qtr
Recommend 7 Positive 9 Negative 6 |
||||
|
||||
|
According to Morgan Stanley's research report, BIDU-SW (09888.HK)'s 3Q25 total revenue and core revenue both declined by 7% YoY, in line with expectations. During the period, its online marketing revenue fell by about 18% YoY, around 2% better than the broker's expectations. BIDU-SW's advertising business remained weak during the period, but Morgan Stanley believes 3Q25 marked the bottom for its core advertising and expects the decline to gradually narrow. The report also highlighted that the penetration rate of AI search results in advertising had exceeded 70%, while AI marketing revenue surged by 262% YoY, accounting for 18% of total advertising revenue. It is estimated that digital humans and AI agents, which have high growth potential, will drive the recovery of the advertising business and become key monetization factors. Morgan Stanley dropped its target price for Baidu (BIDU.US) from USD140 to USD130, with an Equalweight rating. AAStocks Financial News |
||||
Copied to Clipboard
 |
||||
