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BYD Partners with Japan's AEON to Sell Cars with Points Rebate Discounts
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BYD COMPANY (01211.HK) reportedly partnered with Japan's AEON (8267.JP) to establish BYD sales outlets in approximately 30 commercial facilities and department stores in Japan. AEON will act as an intermediary and collaborate with BYD's specialty stores to display BYD vehicles at sales venues. BYD aims to increase the number of its specialty stores in Japan to 100 by 2025, whereas AEON will set up sales outlets in commercial facilities near BYD specialty stores. AEON will independently set prices and offer promotional activities such as points rebates, report said. Buyers can earn AEON electronic currency "WAON" points, equivalent to discounts amounting to hundreds of thousands of yen. Moreover, AEON is now having about 2,500 EV charging stations installed at 374 stores, aiming to encourage customers to charge their vehicles while shopping, thereby driving additional revenue. AASTOCKS Financial News Website: www.aastocks.com |
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