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Wang Ning Clarifies POP MART Not Using Hunger Marketing But Ramping Up Production Capacity Every Mth
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Wang Ning, Chairman of POP MART (09992.HK), denied in an interview with CCTV News that the company is engaging in hunger marketing, according to Chinese media reports. As POP MART's popular IP LABUBU is now selling 10 million dolls per month, Wang stressed that the company is making every effort to improve its supply chain and ramp up production capacity every month. However, Wang emphasized that the company also places high attention on quality control, so demand continues to outpace the overall growth of the supply chain. AAStocks Financial News |
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