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VITASOY INT'L: CN Price Cuts Stabilized w/ No Price Adjustment in HK Mkt
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2025/06/25 01:17 GMT
Winston Lo, Executive Chairman of VITASOY INT'L (00345.HK), said at the results meeting that the China market is facing fierce price competition. As of the second half of the year ending March 2025, the price of lemon tea products in mainland China has been reduced by 10-15%.

However, prices have now stabilized, and no further price cuts are expected in the China market. Lo believed that the company's products are already quite competitive, and the market has reached saturation. The Hong Kong market also has no intention of adjusting prices.

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In the face of NONGFU SPRING (09633.HK) and other Chinese companies entering Hong Kong, CEO Roberto Guidetti said that more quality Chinese brands with economies of scale have entered Hong Kong over the past one and a half years, but the company's position in the Hong Kong market is solid.

Although the pricing may be higher, the company maintained its competitiveness through a variety of promotional tactics such as annual promotions and packages.

Moreover, Philip Ng, brother of SINO LAND (00083.HK)'s Chairman Robert Ng, increased his stake in VITASOY INT'L through Yeo Hiap Seng and others since October 2024.

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