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BABA-W's Lazada to Pump US$100M/ Yr in LazAffiliate Program
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Lazada, a flagship e-commerce platform in Southeast Asia under BABA-W (09988.HK)(BABA.US), announced that it will invest US$100 million per year to upgrade its LazAffiliate program.

The upgraded LazAffiliate program will introduce industry-leading incentive mechanisms and advanced platform tools to help well-known influencers, content creators, and everyday users achieve higher earnings and enhance their influence on its platform, promoting the development of the Southeast Asian e-commerce market.

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Jared Chan, Head of Regional Affiliate, Lazada Group, stated that the company is committed to helping influencers and content creators in Southeast Asia explore new revenue channels and expand their influence. It is expected that the new investment will foster a vibrant affiliate ecosystem.
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