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Bilibili to Help Brands & Merchants Boost Marketing Efficiency for 618 Shopping Festival w/ Commercial AI Data Insights
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BILIBILI-W (09626.HK) will roll out commercial AI data insight capabilities for brands and merchants in order to boost their efficiency across the entire marketing chain for this year's 618 shopping festival, which will include pre-campaign insights, influencer matching, creative generation, and post-campaign strategy reviews.

The group aims to continue strengthening its close cooperation with e-commerce platforms such as Taobao and Tmall under BABA-W (09988.HK) as well as JD-SW (09618.HK) to upgrade its data co-construction initiatives.

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