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Taobao Instant Commerce Hits Mkt; Nayuki Sees Ele.me Orders Up 2x in 24 Hrs
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BABA-W (09988.HK) (BABA.US)’s e-commerce platform Taobao & Tmall upgraded its one-hour delivery service “Xiaoshida” to “Taobao Instant Commerce”, partnering with Ele.me to launch a large-scale subsidy campaign, sparking a surge in food delivery consumption during the May Day holiday. NAYUKI (02150.HK) saw Ele.me orders on Taobao Instant Commerce soar over 200% YoY within 24 hours of launch, with delivery capacity in core cities nationwide operating at full load. The mainland food delivery market sees competition boil up. Ele.me recently announced heightened platform subsidies, launching the “Ele.me Super Hundred Billion Subsidy” promotion, with immediate effect. Taobao Instant Commerce debuted in 50 cities in China, with plans to expand nationwide, posing a challenge to competitors like MEITUAN-W (03690.HK). AAStocks Financial News |
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