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Meituan Report: Outbound Travel Popularity Surges ~5x Since May; Summer Cultural Tourism Bookings Increase 63%
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From 1-23 May, the order quantity of summer cultural tourism (tickets, accommodation, transportation, etc.) increased by 63% YoY, according to the latest data from Meituan. In terms of scenic spots, categories like theme parks and water sports have the highest number of bookings.

Meanwhile, the popularity of outbound travel rose. According to data from Meituan and Dianping, outbound travel-related searches surged nearly 5x YoY since May, with Thailand, Korea and Japan being the most searched destinations.

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