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<Research>UBS Finds LI NING (02331.HK)'s 1Q SSS Growth Weaker Than Expected
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UBS noted in a report that LI NING (02331.HK)'s overall retail sales performance was broadly in line with expectations, but same-store sales (SSS) growth was weaker than the broker's forecast, with wholesale SSS growth dropping by about 15%, while direct retail SSS growth recorded a double-digit decline.

UBS believed the pressure on offline SSS may have a negative impact on direct channel margins and distributor confidence. The broker is therefore cautious on LI NING's offline SSS pressure and growth strategies. UBS gave LI NING a target price of $23 and maintained its Neutral rating.

UBS also cited that LI NING management maintained its guidance for mid-single-digit YoY retail sales growth, mainly driven by the company's narrower discounts and potential traffic recovery in 2H24, which resulted in net margins remaining in the lower teens.

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