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Nomura: Good Start for Apple iPhone 11 Launch; PRC Sales Purportedly Satisfactory
2019-09-18 10:45:49
Nomura has resumed the monitoring of the annual iPhone shipment demand, estimating a high-end iPhone Pro/Max shipment period of 17 days in the US, against 11 days for XS/Max. The shipment time for iPhone 11 would be 12 days, against 9 days for XR. The broker learned from the supply chain that a flattish YoY regional shipment indicated a healthy beginning in the US.

Chinese retailers are purportedly reacting positively to new iPhone launches, where Tmall's pre-sale volume for iPhone 11 was 2 times higher than XR.

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