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BABA-W Opens Trendy Toy Store in Beijing, Reportedly Launching 3 Proprietary Trendy Toy IPs
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BABA-W (09988.HK) has opened its first physical trendy toy store, "LUCKY LOOP", in mid-February in Chaoyang District, Beijing, Chinese news broke.

The store, positioned as a comprehensive trendy toy collection shop, features popular IPs such as TNT and Wakuku, apart from many overseas trendy toy IPs. It will also include categories like blind boxes, trendy figures, and cultural and creative peripherals.

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Alibaba is set to launch three proprietary trendy toy IPs, namely Nooobit, Penny, and Hoya, which have already appeared in the physical store, sources divulged.
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