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Tmall Global Introduces 2,400+ Overseas Brands to Open First Stores Last Yr
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Tmall Global released the "2025 Top 10 Nascent Imported Brands" list, noting that last year a total of 2,415 new overseas brands opened their first stores on the platform, achieving double-digit growth in the number of first stores.

This means that more than six new overseas brands joined the platform each day last year on average. In 4Q25 alone, 691 new brands were introduced, marking the peak for the year. To date, there are over 40,000 brands on the Tmall Global platform from more than 110 countries and regions worldwide.

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