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BILIBILI-W to Fully Integrate AI Tech into Marketing This Yr
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At the 2026 AD TALK recently held by BILIBILI-W (09626.HK) in Shanghai, Carly Lee, the company's vice chairman and COO, revealed that the platform's overall advertising revenue had recorded over 20% growth for 11 consecutive quarters as of 3Q25 on the strength of high-quality content.

Li Yongbao, general manager of BILIBILI-W's commercial technology center, added that the company's marketing performance is soaring with AI technology, which is expected to be fully integrated into all marketing processes this year. Meanwhile, the platform's one-stop AI marketing strategy center will soon be open for merchants to apply for self-service access.

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