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KUAISHOU-W Soars 7%+; UBS Cites Mgmt's View on GPM Recovery Potential
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KUAISHOU-W (01024.HK) opened nearly 1.6% higher this morning (24th) and once leaped by almost 7.7% to an intraday high of HKD68.9. It last traded at HKD68.8, up 7.5%, with a turnover of HKD2.72 billion. UBS released a report disclosing that it had held earlier a non-deal roadshow with KUAISHOU-W's management, including CFO Bing Jin and VP of Capital Markets and Investor Relations Matthew Zhao. KUAISHOU-W's management expressed confidence in the performance of its core business segments (advertising and e-commerce) amid macroeconomic uncertainties. In advertising, the management estimated that there would be further room for improvement in ad load rates and eCPM. Besides the AI-driven effects, it also highlighted advertising technology upgrades like the UAX (Universal Auto X) system, as well as the continuous increase in advertiser penetration. Regarding profitability, the management saw potential for margin improvement, benefiting from business mix optimization (growth in high-margin advertising and e-commerce businesses) and a decrease in the sales and marketing expense ratio due to higher operating leverage and marketing efficiency. AAStocks Financial News |
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