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<Research>JPM: LI NING's Long-term Partnership with Stephen Curry to Be Brand Asset Catalyst; Maintains Overweight
LI NING (02331.HK) announced on June 2 a long-term partnership with four-time NBA champion and two-time NBA regular season Most Valuable Player (MVP) Stephen Curry and the Curry br...
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<Research>JPM: LI NING's Long-term Partnership with Stephen Curry to Be Brand Asset Catalyst; Maintains Overweight
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LI NING (02331.HK)  -0.090 (-0.504%)    Short selling $51.79M; Ratio 15.909%   announced on June 2 a long-term partnership with four-time NBA champion and two-time NBA regular season Most Valuable Player (MVP) Stephen Curry and the Curry brand, JP Morgan said in its report.

The broker believed this cooperation marks a milestone collaboration between a Chinese brand and a top-tier global NBA star, and is expected to generate positive benefits for LI NING's brand equity, product offerings and overseas expansion.

Related NewsLI NING Slides 5%+; G Sachs: Partnership with Stephen Curry to Strengthen Brand Power, Financial Impact This Yr Manageable
Although the partnership may take time to bear fruit and execution will be a key factor, it will serve as a catalyst for the company's brand development and growth opportunities. In addition, JP Morgan forecast the collaboration to have limited financial impact on LI NING's FY2026 performance.

The broker maintained its Overweight rating and set a TP of HKD25.6 for December 2026.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-06-05 16:25.)

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