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ByteDance's Doubao Said to Officially Launch Paid Content in Late Jun, Driving Traffic to Douyin Mall via Subsidies
Doubao, under ByteDance, is expected to officially launch paid content in late June, with related features to be updated at the Force conference to be held during the same period, ...
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ByteDance's Doubao Said to Officially Launch Paid Content in Late Jun, Driving Traffic to Douyin Mall via Subsidies
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Doubao, under ByteDance, is expected to officially launch paid content in late June, with related features to be updated at the Force conference to be held during the same period, Chinese media reported, citing sources.

If progress goes smoothly, Doubao will further integrate e-commerce functions in 3Q26 to enhance paid usage scenarios, and drive traffic to Douyin Mall through subsidies, before entering an operational phase in 4Q26.

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In response, Doubaos official has not provided any comment. Doubao customer service stated that there is currently no information regarding the launch timing of a paid version. Users are advised to stay tuned to official announcements within the Doubao app for the latest updates.

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