According to data from Trip.com, during this years Labor Day holiday, multi-city travel bookings in the Asia-Pacific region increased by 35% YoY, reflecting a growing trend of travelers leveraging long holidays to visit multiple destinations and explore diverse local cultures.Although single-destination bookings still account for the majority, multi-city travel has gradually become a key growth driver in the market. Its booking growth rate is more than 2x higher than that of traditional single-location travel. Currently, over 30% of international trips cover multiple destinations, with travelers increasingly inclined to visit several cities in a single journey, highlighting stronger demand for flexible and in-depth travel experiences.Benefiting from convenient transportation networks within the region, demand for multi-city travel in SE Asia has risen steadily. Among them, bookings to Thailand, Malaysia and Singapore recorded increases of 52%, 40% and 17%, respectively.In addition, popular destinations for travelers from SE Asia are mainly concentrated within Asia, including Tokyo and Osaka in Japan, Seoul in South Korea, Shanghai and Beijing in Mainland China, Bangkok in Thailand, and Bali in Indonesia.In Hong Kong, multi-city travel bookings rose by more than 50% YoY, indicating a shift toward more in-depth and diversified itineraries. Trip.coms hotel data also showed that many Hong Kong residents opted to visit second-tier cities in the Greater Bay Area, such as Qingyuan, Shantou and Zhaoqing, to avoid congestion in traditional hotspots. Meanwhile, domestic travel bookings in Japan and Mainland China also recorded strong growth, suggesting a broad-based recovery in domestic travel demand. (su/w)
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