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《大行》里昂料普拉達(01913.HK)今年首季銷售增6% 維持「跑贏大市」評級
里昂發表研究報告，預測普拉達(01913.HK)今年首季固定匯率有機銷售(不包括Versace)增長約1%。計及Versace約10%的併表影響及約700個基點的匯兌逆風後，報告銷售額將按年增長約6%。分品牌看，里昂預測Prada及Miu Miu的零售淨銷售額按固定匯率計分別增長0.5%及3%。儘管Prada延續去年第四季的增長勢頭，但Miu Miu面對最艱...
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《大行》里昂料普拉達(01913.HK)今年首季銷售增6% 維持「跑贏大市」評級
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里昂發表研究報告，預測普拉達(01913.HK)  -0.500 (-1.332%)    Short selling $4.37M; Ratio 22.335%   今年首季固定匯率有機銷售(不包括Versace)增長約1%。計及Versace約10%的併表影響及約700個基點的匯兌逆風後，報告銷售額將按年增長約6%。

分品牌看，里昂預測Prada及Miu Miu的零售淨銷售額按固定匯率計分別增長0.5%及3%。儘管Prada延續去年第四季的增長勢頭，但Miu Miu面對最艱難的比較基數，且中東及非洲地區(MEA)業務佔比較高。

該行預期批發及特許權業務將維持按年正增長。分區域看，美洲及亞太區表現穩健，歐洲因遊客減少而疲軟，中東壓力較大。隨著Miu Miu的比較基數壓力於2026年逐步緩解，以及Prada的投資逐漸見效，預計今年下半年銷售表現將更強勁。

里昂維持對普拉達「跑贏大市」評級，目標價48港元，認為風險回報吸引。(hc/u)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-04-02 16:25.)

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