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H&M's Operating Profit Exceeds Expectations in 1Q Due to Cost Control; March Sales Expected to Rise Only 1%
H&M's net sales for the first quarter ending February reached SEK49.6 billion, falling short of market expectations. However, benefiting from cost control, the operating profit was...
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H&M's Operating Profit Exceeds Expectations in 1Q Due to Cost Control; March Sales Expected to Rise Only 1%
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H&M's net sales for the first quarter ending February reached SEK49.6 billion, falling short of market expectations. However, benefiting from cost control, the operating profit was SEK1.51 billion, exceeding market expectations. The group stated that, in local currency terms, March sales are expected to grow by 1% compared to the same period last year.

The report indicates that the group's new CEO, Daniel Erver, who took office in 2024, has prioritized operational stability. Measures to reduce inventory levels and increase full-price sales have driven a recovery in profitability, with the profit margin improving from about 3% in 2022 to 8% in 2025.

However, the latest results have heightened market concerns about H&M's ability to revive sales growth. The group is facing pressures from both ends of the global apparel market, including low-cost competitors like Shein and Primark, as well as more responsive rivals like Zara's parent company, Inditex. Inditex, benefiting from lower inventory levels and shorter product cycles, has shown greater resilience; its sales, calculated at constant exchange rates, grew by as much as 9% in the five weeks ending March 8. (ss/u)



This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation.

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