Driven by seasonal demand as well as the resumption of production momentum of brands like OPPO and Transsion after inventory adjustments, a total of 300 million smartphones were produced worldwide in 2Q25, up 4.8% YoY or around 4% QoQ, according to the latest survey by market research firm TrendForce.

It is expected that tailwinds, including the traditional peak season in 2H25 and e-commerce promotions, will help maintain a trend of quarterly growth throughout the year.

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In addition, the combined market share of the top six smartphone brands also remained stable at around 80% in 2Q25. Due to weakened stocking of its new flagship models, Samsung's total production volume decreased by about 5% QoQ to nearly 58 million units.

Apple (AAPL.US)      ranked second with a production volume of 46 million units, down about 9% QoQ, followed by XIAOMI-W (01810.HK)  -0.150 (-0.264%)    Short selling $1.47B; Ratio 14.865%   with a total volume of 42 million units.
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