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European Sportis Retailer Intersport Considers Increasing Proportion of Products Sourced from CN
Tom Foley, CEO of global sporting goods retailer Intersport International, said in an interview with the Financial Times that the company is considering increasing the proportion o...
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Tom Foley, CEO of global sporting goods retailer Intersport International, said in an interview with the Financial Times that the company is considering increasing the proportion of its own brand products sourced from China.

The shift of production away from China by American sports brands may exert pressure on markets that typically do not face output constraints, Foley noted.

The balance of power within the industry is shifting from brands like Nike (NKE.US)      and Adidas to retailers, he added. These brands are increasingly dependent on the company, as many major brands have not been able to expand their direct sales business to the desired level. He remarked that the power dynamics have returned to the state they were in 8-9 years ago.
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