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RedNote App Brand Upgrade: New Slogan 'Your Lifestyle Interest Community'
RedNote (Xiaohongshu) App announced a new round of brand upgrades, adopting a new brand slogan "Your Lifestyle Interest Community (literal translation of "你的...
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RedNote (Xiaohongshu) App announced a new round of brand upgrades, adopting a new brand slogan "Your Lifestyle Interest Community (literal translation of "你的生活興趣社區")".

The product descriptions in major App stores have been updated. After users update the version, the new brand slogan will also be displayed on the App's opening screen.

Related NewsOutstanding Loan Growth YoY for June in China is 7.1%, unchanged from its last period. The forecast was 7%.
The previous slogan of Xiaohongshu, "Your Lifestyle Guide (literal translation of "你的生活指南")", was launched in 2022. A relevant representative of Xiaohongshu stated that changing from "Lifestyle Guide" to "Lifestyle Interest Community" signified that merely using "lifestyle" is no longer sufficient to encapsulate today's Xiaohongshu community.

Interests inspire more personalized and long-tail content expression, turning more users from mere content consumers into sharers and communicators, forming deeper bonds and longer retention among users.

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