When asked why JD-SW (09618.HK) -5.600 (-4.328%) Short selling $294.34M; Ratio 25.296% Chairman Richard Liu wanted to enter the food delivery market, he expressed hope to make money from the fresh food supply chain behind food delivery, Chinese media reported. Hou Yi, the founder of Hema (also known as Freshippo), shared this content on his social media and mentioned that Liu's theory is an innovative leading strategy in the internet era. Related NewsG Sachs: JD Faces Challenges in Establishing Hotel Supply Chain; TRIP.COM-S/ TONGCHENGTRAVEL Rated at BuyHowever, Hou viewed that the efficiency of the "self-operation + platform" supply chain cannot win the efficiency and service of Meituan's instant retail and its supply chain, which spans hundreds of thousands of stores nationwide, in the mobile internet era.When Hou founded Hema in 2015, he always believed that standardized factory products could not compete with e-commerce, so he entered the fresh food track. However, Meituan's current business model can gather numerous small stores, negotiate resources and advertising with brand merchants, and offer prices lower than e-commerce. This is because the offline share of the fast moving consumer goods (FMCG) market is much larger than e-commerce, and the nearby service experience is better. Therefore, it is only a matter of time before Meituan's instant retail in the FMCG category topples Tmall and JD.com. (HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-06-19 12:25.)Related NewsHSBC: 'Insta-shopping' Mkt Target Audience May Be Smaller; MEITUAN-W to Maintain Leading Position