Lazada, a flagship e-commerce platform in Southeast Asia under BABA-W (09988.HK) -4.200 (-3.556%) Short selling $2.60B; Ratio 11.170% (BABA.US) , announced that it will invest US$100 million per year to upgrade its LazAffiliate program. The upgraded LazAffiliate program will introduce industry-leading incentive mechanisms and advanced platform tools to help well-known influencers, content creators, and everyday users achieve higher earnings and enhance their influence on its platform, promoting the development of the Southeast Asian e-commerce market.Related NewsG Sachs Trims MEITUAN-W's TP to HKD172 on Intensified CompetitionJared Chan, Head of Regional Affiliate, Lazada Group, stated that the company is committed to helping influencers and content creators in Southeast Asia explore new revenue channels and expand their influence. It is expected that the new investment will foster a vibrant affiliate ecosystem.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-30 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)