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Taobao & Tmall Launch 'Hongmao Project' with Rednote, Allowing Users to Jump from Ads Content to Product Page
BABA-W (09988.HK) (BABA.US)'s Taobao Tmall Group (TTG) and rednote announced a strategic partnership to launch the “hongmao project”, which will further open up the...
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Taobao & Tmall Launch 'Hongmao Project' with Rednote, Allowing Users to Jump from Ads Content to Product Page
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BABA-W (09988.HK)  +0.700 (+0.576%)    Short selling $1.10B; Ratio 12.802%   (BABA.US)      's Taobao Tmall Group (TTG) and rednote announced a strategic partnership to launch the “hongmao project”, which will further open up the entire chain from “recommending goodies" to purchasing.

Rednote's notes will add advertisement links, and hence users can jump to the product page on Taobao and Tmall platforms for direct shopping by browsing advertisement contents, which is expected to promote merchants' business growth.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-08 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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