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<Research>CICC: POP MART's LABUBU Debuts at World Cup to Boost Brand Awareness; Sector Top Pick Reiterated
Recommend 19 Positive 32 Negative 10 |
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At the opening ceremony of the 2026 FIFA World Cup in the US, Canada and Mexico, POP MART (09992.HK)'s LABUBU appeared on stage as the first third-party IP in World Cup history, CICC mentioned in a research report. The broker believed this is expected to further enhance the recognition of LABUBU and POP MART in the American cultural sphere and even the global market, marking a new height in the globalization of Chinese IP-based designer toy companies. CICC maintained its adjusted net profit forecasts for POP MART at RMB13.3 billion and RMB15.5 billion for 2026 and 2027, respectively. The broker noted that the company is currently at a historical valuation trough, with short-term event catalysts and potential mid-term earnings improvement. It reiterated POP MART as its sector top pick, maintaining a TP of HKD218 and a rating of Outperform. Auto-translated by AI This article was automatically translated by AI, the original language version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation. More Details
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