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<Research>Citi Axes LAOPU GOLD (06181.HK) TP to HKD700, Lowers Earnings Forecasts; Weak 618 Performance
Recommend
9
Positive
13
Negative
20
LAOPU GOLD (06181.HK)'s sales in May are expected to surpass April on the back of holiday promotions, Citi said in a report. However, the broker observed that performance in the Tmall "618" campaign so far has been weaker than expected, possibly due to loss of price-sensitive customers on a significantly high price premium. After a price hike in February and amid softer gold prices, LAOPU GOLD's premium over traditional gold jewelry retailers has exceeded 55%, compared with about 30% before 2024 and around 10% in 2025.

Taking into account lower online sales forecasts, Citi cut its revenue forecast for FY2026 by 6% to RMB37.7 billion. On a higher gross margin forecast, its net profit forecast was maintained at RMB8.26 billion. For FY2027-28, to reflect the annualized impact after the loss of price-sensitive customers, the broker axed its revenue forecasts by 29-30% and its net profit forecasts by 27-28%. Citi slashed its TP for LAOPU GOLD from HKD1,162 to HKD700 and maintained a Buy rating.
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