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<Research>CMSI: LI NING (02331.HK) Mgmt Committed to Prioritizing LT Brand Value; Rating Buy
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CMSI released a research report keeping rating at Buy on LI NING (02331.HK), and viewing the current phase as a necessary transition period. Although short-term challenges persist, including weak sales performance in 4Q25 and a slow start this year due to warmer weather in 1Q26, the management's strict cost control provides a safety net LI NING's management is committed to prioritizing long-term brand value over short-term profit margin maximization, the report noted. Therefore, CMSI reiterated rating at Buy on LI NING, considering any volatility from the 2026 forecast adjustment to be an entry point for a revitalized brand and before the recovery in 2027, with a target price of $22. AASTOCKS Financial News Website: www.aastocks.com |
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