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<Research>Haitong Int'l Initiates Coverage on ZHIHU-W w/ Rating Outperform & TP HKD14.8
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Haitong International has issued a research report initiating coverage on ZHIHU-W (02390.HK) with an Outperform rating and a target price of HKD14.8.

From the broker's perspective, the deep integration of ZHIHU-W's generative AI in scenarios such as Q&A expansion, personalized recommendations, and creative advertising generation could enhance the efficiency of both content supply and commercial conversion on the platform, offering new monetization flexibility.

Haitong International forecasted ZHIHU-W's 4Q25/ FY25 total revenue to reach RMB640 million/ RMB2.75 billion, down 25%/ 24% YoY. However, the broker remains optimistic about ZHIHU-W's unique positioning in the Q&A community, along with the benefits of large models and ample cash reserves.
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