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Beike Zhaofang Slashes 50-60% Mgmt Positions amid Large-Scale Layoffs: Rumor
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Recent rumors have it that Beike Zhaofang has initiated large-scale layoffs, affecting multiple business lines, including production, operations, and back-office functions, Chinese media reported.

It is rumored that the overall proportion could be as high as 30%, with management levels P8 and above being reduced by 50-60%.

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According to data, Beike's total number of employees decreased by about 3,000 in 1H25, accounting for around 2.4% of the total number of employees at the end of the period. As of the end of June, there were 131,881 employees in total.
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