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KUAISHOU-W Reportedly Planning to Launch Self-operated E-commerce with Factory Direct Shipping Model
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KUAISHOU-W (01024.HK) opened 1.1% lower this morning and further steepened its decline, bottoming at HKD73.2 during the session, down 7.2% at one point. It last stood at HKD74.15, nearly 6% down, with a turnover of HKD3.463 billion.

KUAISHOU-W is reportedly planning to launch self-operated e-commerce and has quietly launched a store named "Kuaishou Official Self-operated Flagship Store" within the Kuaishou App.

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In terms of operation mode, the "Kuaishou Official Self-operated Flagship Store" relies on source factories cooperating with Kuaishou E-commerce, adopting a factory direct shipping model, which helps reduce intermediary steps.

Kuaishou's local life service recently launched an independent "Food Delivery" entry on the "Group Purchase" page, according to earlier Chinese report. Products cover categories such as burgers, pizzas, coffee, milk tea, and fast food, with brands including KFC, McDonald's, Luckin Coffee, and Starbucks.

Currently, the products on the page are mainly divided into "Available for Takeaway and In-store" and "Takeaway Only", where most "Takeaway Only" products stem from MEITUAN-W (03690.HK).

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