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Taobao Instant Commerce Launches Subsidy Plan w/ Max. Scale RMB50B
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Taobao Instant Commerce launched a subsidy plan with a scale of up to RMB50 billion, which will be issued within 12 months through ways such as the issuance of large amounts of red packets, free order card and official subsidies for fixed price goods, bringing material benefits and convenience to consumers with real money subsidies, according to Chinese media.

Meanwhile, Taobao Instant Commerce will introduce measures such as store subsidies, product subsidies, delivery subsidies and commission waivers or reductions for merchants, aiming to alleviate their burdens and create greater business increment opportunities.

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