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Omdia: Latin America Smartphone Market Falls 12% YoY in 2Q; Samsung Market Share Rises to 39%
2026-09-02 14:30:30 Omdia's latest data showed that the Latin America smartphone market declined 12% YoY in 2Q, with shipments falling to 30.3 million units. Rising DRAM and NAND costs were gradually passed through to retail prices, with demand for entry-level devices being the most visibly affected. Vendors and channel distributors had previously partially offset the impact of rising costs in 1Q through advance inventory stocking and inventory buffers. However, as the market entered 2Q, these buffering effects weakened, putting greater pressure on low-end market demand, while the mid-range, premium and flagship premium segments demonstrated relatively stronger resilience. Samsung remained the largest smartphone vendor in Latin America, with shipments reaching 12 million units, up 9% YoY. Its market share rose to 39%, the highest level since 1Q22. XIAOMI-W (01810.HK) ranked second with shipments of 4.9 million units and a 16% market share, while shipments fell 27% YoY. Motorola ranked third with shipments of 4.4 million units and a 14% market share, with shipments down 15% YoY. HONOR ranked fourth with shipments of 2 million units and a 6.5% market share, with shipments declining 32% YoY. Transsion returned to fifth place with shipments of 2 million units and a 6.4% market share, despite a 19% YoY decline in shipments. (jl/u)~ AASTOCKS Financial News Website: www.aastocks.com This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation. | |