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Ant Sues Baidu and Yixiaoman Over 'Huabei' Trademark Infringement, Seeks RMB500K Compensation and Search Whitelist Inclusion
2026-11-13 10:54:11 The Haidian District People's Court of Beijing announced that it has accepted a case involving trademark infringement and unfair competition disputes filed by plaintiffs Ant Group and Chongqing Ant Consumer Finance against defendants Shenzhen Yixiaoman and Beijing Baidu Netcom Technology. The court has served Yixiaoman with copies of the complaint, evidence materials, notice of response, notice of proof submission, statement of rights and obligations, integrity supervision card and court summons through public announcement. In addition to demanding that Yixiaoman compensate for economic losses and reasonable expenses totaling RMB500,000, Ant also requested that Baidu cease setting "Huabei (Ant Credit Pay)" and similar terms as search keywords, and add "Huabei" to a search whitelist to systematically prevent other parties from continuing to use the term as a keyword for advertising placement. Ant alleged that Yixiaoman directly used the registered trademark "Huabei" as a search keyword for advertising placement, while also covering similar variants such as "Huabei" and "Beihua". When users search for the official product name, third-party loan referral pages may instead appear prominently in search results. ~ AASTOCKS Financial News Website: www.aastocks.com | |