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Beijing Organizes 8 Leading Internet Firms Including BIDU-W (09888.HK) and TENCENT (00700.HK) to Sign Self-Regulatory Pact Governing AI Promotion and Livestream Marketing
2026-10-28 16:39:35 The Beijing Municipal Administration for Market Regulation recently organized eight leading internet companies, including BIDU-W (09888.HK), Giant Engine, TENCENT (00700.HK), KUAISHOU-W (01024.HK), JD-SW (09618.HK), MEITUAN-W (03690.HK), 360 and Phoenix New Media, to jointly sign the "Internet Marketing Promotion Self-Regulatory Convention". The initiative aims to encourage platform companies to proactively fulfill their primary responsibilities and provide an enforceable and verifiable self-regulatory framework for the healthy and orderly development of the industry, helping build a truthful, transparent, fair and orderly internet marketing ecosystem. The Convention was formulated in accordance with laws and regulations including the Advertising Law, E-commerce Law, Anti-Unfair Competition Law, Consumer Rights Protection Law and Measures for the Administration of Internet Advertising. It applies to commercial advertising and marketing promotion activities conducted through images, text, short videos and livestreaming, and establishes four self-regulatory principles covering value orientation, authenticity, fair competition, and safety compliance. The Convention sets out clear requirements for the entire platform marketing and promotion process. Regarding qualification management, platforms must verify the identities, business qualifications and administrative license documents of relevant entities, establish business records and update them regularly, while retaining electronic data for no less than three years. In terms of content management, platforms must establish a review mechanism covering "pre-event qualification and content review, in-process monitoring, and post-event inspection". For livestream marketing, livestream e-commerce platforms must fulfill institutional and individual qualification review obligations, strengthen monitoring of livestream content through inspections and patrols, and promptly handle violations. Regarding emerging technology applications, when AI deep synthesis technology is used for commercial promotion, platforms must provide prominent labels and must not use AI to create false information, conduct fake endorsements, or infringe upon the legitimate rights and interests of others. In terms of competition order, platforms must not conduct promotional publicity inconsistent with facts or misleading in nature, and must not promote unreasonable low prices that depress product or service pricing, lower consumer expectations, and affect industry development quality. Regarding consumer rights protection, platforms must establish convenient complaint handling channels and properly resolve consumer disputes in a timely manner. For the protection of minors, platforms must not publish marketing content that harms the physical or mental health of minors, induces improper consumption, or contains unsafe behavioral guidance. In addition, the Convention specifies qualification rules and promotional compliance requirements for key industries including healthcare, pharmaceuticals, medical devices, health supplements, education and training, financial wealth management, and real estate. It also further details advertising standards relating to advertisement identifiability, absolute wording, misleading "fine print" promotions, and source labeling for cited content. The participating platforms stated that they will strictly comply with laws, regulations and the Convention, establish and improve compliance systems, enhance internal coordination and external communication mechanisms, actively cooperate with relevant authorities in taking necessary measures against illegal and non-compliant activities, provide investigation assistance data, and support law enforcement efforts. (jl/ad)~ AASTOCKS Financial News Website: www.aastocks.com This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation. | |