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QuestMobile: TENCENT (00700.HK) Green Bubble Short Drama Mini Program Monthly Active Users Exceed 100 Million
2026-10-27 10:46:16 Citing sources, Jiemian News reported that according to QuestMobile data, as of Aug this year, monthly active users of TENCENT (00700.HK)'s Green Bubble short drama mini program exceeded 100 million, reaching 143 million. Weekly active users reached 89.68 million in the first week of Oct, up 44.1% from the first week of Sep. Since the product was officially renamed in Jul, its weekly active user base has approached 90 million within about three months. According to DataEye monitoring, Green Bubble Short Drama launched a cumulative 43,000 advertising materials from Oct 1 to 7, with average daily placements rising 57% compared with the week before the holiday. Content supply and promotional spending both increased simultaneously. In terms of growth drivers, the full replacement of the original "Short Drama" mini program entry point and traffic support from the WeChat ecosystem directly boosted Green Bubble's user growth. Leveraging distribution within the WeChat ecosystem, Video Accounts, which has 600 million daily active users, has become a key channel. Meanwhile, Green Bubble continues to expand content offerings, covering live-action dramas, AI dramas and animated dramas. Competition in the short drama sector is intensifying further. Hongguo Short Drama is leading with its free standalone app model, while Green Bubble has rapidly scaled up through entry-point and traffic advantages. KUAISHOU-W (01024.HK), PDD Holdings Inc. (PDD.US), Taobao and BIDU-W (09888.HK) have also long positioned themselves in the short drama market. (jl/u)~ AASTOCKS Financial News Website: www.aastocks.com This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation. | |