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General Mills to Sell Haagen-Dazs CN Store Biz to Consortium Incl. Lemon Tea Brand Ningji
General Mills, Inc. (GIS.US) announced that it has reached a definitive agreement to sell its Haagen-Dazs store operations in China to an investment consortium that includes mainla...
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General Mills to Sell Haagen-Dazs CN Store Biz to Consortium Incl. Lemon Tea Brand Ningji
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General Mills, Inc. (GIS.US)      announced that it has reached a definitive agreement to sell its Haagen-Dazs store operations in China to an investment consortium that includes mainland lemon tea chain brand Ningji. The proposed transaction is expected to be completed within this year, subject to necessary regulatory approvals.

Under the agreement, the buyer will obtain an exclusive license granted by General Mills, Inc. to use the Haagen-Dazs brand to operate ice cream shops and gift businesses in China, while General Mills, Inc. will continue to own and operate Haagen-Dazs retail and food service businesses in China.
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